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یکشنبه 20 شهریور 1390

Ebook Fast Forward: Organizational in 100 Days

نویسنده: Brandon Garcia   

Fast Forward: Organizational  in 100 Days




Author: Elspeth J. Murray, Peter R. Richardson
Type: eBook
Date Released: 2002
Format: pdf
Language: English
Page Count: 280
Isbn10 Code: 0195153111
Isbn13 Code: 9781423745907


Review "Customers travel a five-stage 'Experience Engagement Process' as they purchase and use goods and services, say this consultant duo. Their book explains how to enhance that process by managing three experiential elements: the product --whatever the customer buys; the service - all interactions between customer and company; and the environment - the external elements that surround the product."--Business Reader Review About the Author Elspeth Jane Murray is an Assistant Professor at the School of Business of Queen's University where she teaches and researches in the area of strategic management, with a special interest in the management of new ventures. She has extensive corporate exeprience with companies such as IBM and has also run her own business. She now consults with corporations on stratgic planning and new venture management. Peter R. Richardson is Professor of Strategic Management at the School of Business of Queen's University where he teaches in the school's Executive MBA and Undergraduate programs. He has over 50 articles published in journals such as the Sloan Management Review and the Journal of Strategic Management. He has authored a number of previous articles on performance measurement and is the author of Cost Containment:The Ultimate Strategic Advantage. He consults widely with corporations on strategic issues, focusing especially on strategy implementation and change.

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